
About Texas Highway Products
For over 25 years, Texas Highway Products, Ltd. has proudly served as a trusted distributor of high-quality traffic control solutions across the state of Texas.
Based in Round Rock, Texas, we are the exclusive distributor for several of the industry’s leading traffic technology manufacturers. Our team brings decades of combined experience in traffic systems, offering support that spans from concept and engineering through implementation and procurement. Texas Highway Products is still under day-to-day management by its founder, Darold R. Cherry- CEO and President, who has over 50 years of experience in the traffic industry.
At the core of our mission is a commitment to helping cities and agencies solve today’s most pressing traffic challenges, whether it’s managing congestion, improving safety, or implementing intelligent transportation systems. We combine innovative technologies with deep industry expertise to deliver results that enhance mobility, reduce environmental impact, and create safer roads for all.
We proudly serve municipalities, government agencies, transportation authorities, and private organizations with a broad portfolio of products and services, including traffic management systems, signal optimization, data analytics, and integrated ITS solutions. Whatever your traffic infrastructure goals, we have the tools and insight to help you meet them.
What sets us apart is our dedication to long-term partnerships. Our clients know they can rely on responsive service, technical expertise, and a support team that’s ready whenever needed. Your feedback drives us forward, and we’re always looking for ways to improve and exceed expectations.
At Texas Highway Products, we’re not just selling traffic-control equipment, we’re shaping the future of transportation in Texas. Thank you for partnering with us to build smarter, safer, and more efficient roads.
Fill out our form so we can build a relationship and create a safer, smarter Texas traffic infrastructure, together.